Microsoft Expects ‘Halo Effect’ From Winning Pentagon JEDI Contract

Microsoft Expects ‘Halo Effect’ From Winning Pentagon JEDI Contract

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Fresh off of winning the Pentagon’s $10 billion JEDI contract, Microsoft CEO Satya Nadella said the company is expecting a “halo effect,” according to Yahoo Finance’s Brian Sozzi. “Halo effect” was a term used frequently in regard to Apple products, starting with the iPod. If customers liked the iPod enough, and were impressed with the…

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