Nearly half of iPhone buyers choose upgraded storage tier, study finds

CIRP is out with a new report today focused on the sales patterns of iPhone buyers when it comes to storage tiers. They highlight how storage tiers have become a major way for Apple to increase its profit line for each new iPhone sold, as the iPhone’s margins get increasingly better when storage is upgraded.

According to CIRP’s findings, almost half of iPhone buyers opt to upgrade the storage on their device. And this trend skews even higher, reaching over 50%, when considering the iPhone 15 lineup in isolation.

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